'Coppertunity Awaits'
Coppertone Brand Rejuvenation

For my professional project at Boston University, I decided to analyze the legacy sunscreen brand Coppertone to create an integrated communications campaign that would rejuvenate the brand

PRLab x VERDE

View Presentation

View a summary of my work with PRLab client VERDE, a medical uniform and accessories lifestyle brand.

CLASSWORK PORTFOLIO

"Look Both Ways" Film Review

Netflix’s “Look Both Ways” Shows How the Destination Is Not Nearly As Important As the Journey

Blog Post

When Your Personal Space Becomes Your Office Place
--By WWR (We Work Remotely)

Briefing Document

Sample briefing document for a fictional interview between the owner of gourmet food store, Duck Soup, and a reporter from NewEngland.com. The document includes an outlet overview, reporter background, key messages, and a sample Q&A for the owner.

Manifest(o)ation of a Digital Media Concsience

A personal manifesto that calls for a digital conscience in the world of communications.

Media Pitch

Sample pitch to a New York Times journalist for an article about the Birth Partners Pilot Program at Mass General Brigham.

Press Release

Sample Press Release:
Durable Appliances Corp. Introduces ElectroZoom XL Vacuum

Q&A With Rare Beauty's Lauren Peterson

Rare Beauty's Lauren Peterson Gives the Full Picture on a Confident Career in PR

RfP: Mental Health Campaign for Meta

Sample RfP response for Contemporary Public Relations course. The fictional RfP was for Meta and concerned the need for a PR campaign to address the negative perception of Meta's care for the mental health of its users.

'Coppertunity Awaits' Coppertone Brand Rejuvenation